Iyoshi Cola is a raw craft cola, based on original cola recipes from more than 100 years ago. The root of the word cola comes from the “Kola tree,” which is native to western Africa. Iyoshi Cola has a gentle, spicy flavor that is made by mixing in a high percentage of kola nuts, which are the fruits of the kola tree, more than 12 different kinds of spices, such as cardamom and nutmeg, and citrus. Ryotaro Ito, the grandfather of Representative Director “Kola Kobayashi” of Iyoshi Cola was a skilled practitioner of traditional Japanese medicine, and in 1954 he opened the Iyoshi Yakoo factory for traditional Japanese medicines. Ryotaro Ito passed away, but his spirit and passion were handed down, giving birth to Iyoshi Cola. Representative Director “Kola Kobayashi” wants to infuse ever-popular cola with the essence of the treasured blending and mixing skills he received from his grandfather, and, through this act, leave it for the next generation. The Iyoshi Cola logo has a king fisher motif, and the bird is well known for diving into the water and catching fish; the king fisher is a bird that flies in the sky, but it also dives underwater, an environment far removed from the sky, and catches fish. Iyoshi Cola challenges to break the mold and preconceived notions that craft (handmade) cola can’t be done, and it was for this reason that the king fisher motif was chosen. Upon their first encounter with Iyoshi Cola, people are surprised by how delicious it is and by the fact that it is handmade. Nothing would make us happier than making people see the world just a little bit differently, making the world just a little bit happier, and making the world just a little bit better.
